Predator Energy Drink & The Culture of Turning a Blind Eye

Predator Energy Drink
Predator Energy Drink

The Cocacola company named an Energy drink predator and nobody is talking about it , there is no uproar , nobody is angry, and this silence to me is the first signal of both the governments and the publics complicity in the damage that sexual predators are doing in the world and to the world. How is it okay that a drink, any drink especially an energy drink is called Predator, with everything happening in the world, and most especially in this country Nigeria.

Unleash the beast is a dangerous tag line

If you don’t understand yet, let me explain to you why this is so offensive, When you search the word predator on the World Wide Web the first definitions that come up are 1. an animal that naturally preys on others.

2. a person who ruthlessly exploits others.”a sexual predator”

3. a company that tries to take over another.”

Somehow every single definition of this word comes with negative connotations except for how the Multinational company known as Cocacola defines it.

the company claims “The power of Predator will unchain your animal spirit, keeping you focused and making you feel fresh longer. With a fierce flavour that goes down easy it guarantees to tame your thirst. Predator Energy provides the edge you need not just to survive but to thrive. “What in the nonsensical contrived bullshit is this.

Nobody on Cocacola’s team noticed that this make no sense

In a country where sexual assault is prevalent ,according to “Findings from a National Survey carried out in 2014 on Violence Against Children in Nigeria confirmed one in four females reported experiencing sexual violence in childhood with approximately 70% reporting more than one incident of sexual violence. In the same study, it was found that 24.8% of females’ ages 18 to 24 years experienced sexual abuse prior to age 18 of which 5.0% sought help, with only 3.5% receiving any services. “

Cases of violence against women are at an all time high , there have been so many in the year 2021 alone

Headlines regarding rape and sexual harassment in the past year

and we are less than 7 months into the year , yet somehow the government, mega corporations such as Cocacola ng, and agencies such as The Consumer Protection Council (CPC), Advertising Practitioners Council of Nigeria APCON,to mention a few whose mandate it is to protect consumers have very easily turned a blind eye.

It is saddening and highly unacceptable ,the Cocacola company should be held accountable for their ignorance and their help in predators perpetrating violence against women

There is a an ongoing trademark infringement battle but nothing that mentions the danger of the name predator

This post was incredibly frustrating to write as a young Nigerian woman who encounters harassment from the opposite sex almost daily, walking through markets with men yelling “my colour”, “fine girl”, “you no even fine like that” and “ashewo” to name a few. To put it in Gen Z lingo my back hurts from carrying the weight of needing to have conversations about things that should not be allowed to happen in the first instance.

This is a call to the government and agencies responsible for the protection of the public to do their jobs and not neglect the issues for which they were put in place.

Published by tonyeigbani

21 year old Nigerian. Writing about my personal style, fashion, beauty and life style. Book lover,wine lover,lipstick lover,love lover.

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